Summer Partnership Program Artist Workbook

Documents are in PDF and Microsoft Word formats. If you do not have a PDF viewer, you can visit here for a free version of Adobe® Reader®.


Master Schedule of Deadlines (dates subject to change)

Deadlines Keyed to Your Event: by Performance Date

JUNE  July  August September October
15 6 9 7 5
27-30 24-27 16 14 12
    24 15  

Event Logistics

Planning for your show

Front of House Policies

Receptions and Catering Information

Catering Menu

Week of show

Artist Parking Map

Day of Show Guidelines


Marketing & Public Relations

before tickets go on sale
Now - March 6, 2019

1. submit photos of your show
promotional photograph guidelines

Promotional Photo release form

2. complete event brief
2019 Event Brief: PDF or Word

3. attend marketing, b.o. & event services workshop on January 19
workshop agenda

website listings

recommended publicists

event presentations:
Event Services Presentation

marketing presentation

Sponsorship Presentation

Ticketing Presentation

Venue Access & Comp List Presentation

prior to season opening
March - May 2019

1. create Show Ads, Flyers, Postcards and/or posters and Submit drafts for approval
Guidelines for promotional Materials

Postcard Guidelines

Postcard Template (PDF)

Postcard mailing instructions

mailing house order form

mailing list spreadsheet example

ticket buyers breakdown by discipline

2. send draft of press release for approval
public relations & press comp policy

Media Alert/Press Release required info (Ticket prices, venue info, Ford Boilerplate)

3. Photo & Video Information
Photo & Video Policy

Still Photographer Guidelines (Day of)

Video/TV Crew Guidelines (Day Of)

June - october 2019

1. submit draft of program insert for approval
basic guidelines & specs

Program Credit for L.A. County

2. submit electronic sign designs for approval
electronic sign info & guidelines

3. submit press comp & parking list; ticket giveaway winners to b.o.  
guidelines for giveaways

marketing resources:
branding, sponsorships & advertising

marketing plan template 

branding guidelines
ford logo
ford branding strip (TIF)

Fundraising strategies for small Non-Profits

ford Theatres Sponsor benefits & Guidelines

Primer On Sponsorship
ford audience demographics
IEG Valuation Worksheet

sponsorship deck samples:
flypoet, jazzmopolitan, outfest

Discover Hollywood Ad Rates
LA times culture monster ad rates

season graphics
Season Brochure (PDF)
Season Brochure (ISSUU)

1080 x 1080 Instagram JPEG
851 x 360 Banner
600 x 300 Banner



technical rider 

stage plot

microphone input list

technical schedule

For more technical and inventory information here.